These days, OTT services are receiving a lot of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
There are many reasons why OTT has become popular.
One reason is that more info a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.